“When I started Smith & Baxter I wanted to work in a more meaningful way - with small, independent, creative and passionate people. Ten years on I feel lucky to still be working with many of those people, telling their stories in the most compelling way. What I love about my work is that each project has its own pathway of stories, angles and audiences: the joy is making sure we find and connect with them all.”
Fiona Smith
We establish long lasting relationships with everyone we work with. Since launching in 2013 – we still work with many of our original clients. We make our work truthful, joyful, positive, and our discussions are ones to look forward to and full of possibility.
Based between London’s East End and deep in a forest on the Norfolk border, Fiona combines her work with the passions that fill her day-to-day life: food & drink, great books, the outdoors, photography and culture. With twenty years’ experience running departments in leading publishers before launching her own company Fiona can offer powerful insight into the world of food, arts, books and media.
Smith & Baxter are proud to have worked with some of the world’s best chefs, writers, artists and institutions such as Borough Market and The British Library.
What we enjoy:
PR Campaigns
Creative marketing
Events and book tours
Profile building
Strategy
Visual storytelling
In Memory of Madame Baxter
2013-2024
Madame Baxter will always be the passion and the vision behind everything we do at Smith & Baxter. Although she is no longer with us, her spirit lives on. Her zest for life, her feisty attitude, and above all fiercely independent spirit are with us each and every day.
